Google on Wednesday announced Knowledge Graph, a significant change to how search results are delivered that the company believes will make their search engine think more like a human.

"The web pages we [currently] return for the search 'kings,' they're all good," Jack Menzel, director of product management at Google, told CNN in an interview. "You, as a human, associate those words with their real-world meaning but, for a computer, they're just a random string of characters."

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